The virtual dressing room started by Glamour.com about one year ago is proving successful, driving both users and advertisers. DMNews.com reports that Levi Strauss & Co.'s Dockers, Nike and L'Oreal's Matrix have signed on for the program.
So... this is a new way to engage customers online. Should we call it marketainment?

Absolutely love it! I just wish the body types were more realistic and there were more selection of what the models looked like.

Posted by: Charisma Essal at October 23, 2004 05:28 AM