Mobliss has brought two-way wireless text messaging to Cokemusic.com's Fall 2003 under-the-cap "Decibel Central" promotion. As explained in the press release, Mobliss new technology allows Coca-Cola consumers in the U.S. to redeem cap codes from 20-oz. bottles via Short Message Service (SMS) enabled mobile phones. Participants can enter cap codes using their mobile phones to accrue points, or 'Decibels,' in their Decibel Central account on Cokemusic.com entering for chances to win one of thousands of prizes.
Rouben Haroutoonian, Vice President of Sales and Client Services for Mobliss says:
"This innovation allows the consumer to communicate instantaneously with the brand directly from the point of sale. While drinking their Cokes, consumers can immediately participate in the program by redeeming cap codes on-the-go via their mobile phones, with no need to save bottle-caps."
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