This title stands out on the entry page of a microsite launched by Smirnoff to support a viral email campaign recently launched in the UK. On the microsite users can create their own movie trailers, engaging friends and making them laugh.
A very nice and funny idea that will probably help Smirnoff collecting quite a few new email addresses to target next campaigns.
PS: If you want to build your movie trailer too, you need to cheat the entry page, by saying that you live in England and, of course, you're older than 18 :-)
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