The advertising industry in Europe is committed to make online as easy to plan, buy and create as offline campaigns. The European Interactive Advertising Association (EIAA) and the Interactive Advertising Bureau Europe (IAB Europe) have joined forces to develop a package of European Online Ad Formats, which will include a series of recommended ad sizes which will be implemented by the members of their networks to facilitate the implementation and growth of pan-European online advertising campaigns. As explained in the press release:
�This standardisation will increase the efficiency of planning and executing an online advertising campaign and is expected to remove the confusion created by sites having disparate format specifications and reduce the number of ads per page. The larger ad sizes in the package, such as the 728x90 Super Banner and 160x600 Wide Skyscraper, will give greater impact and encourage creativity.�
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