On MediaPost Larry Dobrow focuses the attention on pop-ups, starting his analysis from the recent 'Clicks, Ticks, and the Destiny of Pop-Ups' session at Ad:Tech.
I found particularly interesting the opinion of Avi Naider, CEO of WhenU, who said:
"Pop-ups are not a monolithic entity. e mass market accepts TV commercials, but that took 50 years. Remember, two years ago, people were writing off the online medium completely".
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