According to a new study by Dynamic Logic, audio can greatly increase the awareness of online advertising. The news is reported today on MediaPost, explaining that the study, which was conducted for BabyCenter LLC, found that advertisers experienced 15 percent to 168 percent lifts in awareness by incorporating audio into the creative of ads.

A few doubts...
- Many people surf the Web at work with the audio turned off...
- Many times audio might get annoying instead of interesting to users' ears. In a way, it's like pop-ups: an unexpected audio might disturb your quite navigation, taking your attention away from the content you are reading.