After the successful online video ad campaign launched in September (read here), Ford has decided to go wireless to promote its SportKa 'Evil Twin'. Revolution Magazine reports about the mobile marketing push launched in the UK.
Usha Raghavachari, Ford Ka brand manager, said:
"SMS is a great medium for Ford to contact young male drivers, who are extremely confident and comfortable using text to communicate. The immediacy and ease of response of mobile makes it the ideal method for establishing contact and building a long-term communication."
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