Mobile advertising can prove to be five times more effective than traditional direct marketing. According to a new research by Carat, mobile advertising will grow by 70%. The news is reported on Marketing Directo (in Spanish).

Mobile Advertising ...will grow taking into consideration the mobile community growth. With the developments in SMS and MMS space and even the advertisers are finding way to utilize j2me..as a part to reach the direct target market segment. But the flip side also indicates the role towards spam or intrusive marketing...Thus mobile marketing is there will be there and grow...but will exceptionally grow, if its based on mobile permission based marketing approach...

Cheers

Mayank Thakkar
Mobile Application Consultant
India

Posted by: mayank thakkar at February 11, 2004 07:05 AM