Rugby fans will be able to follow the 6 Nations rugby tournament on their video mobiles. Throughout its UK network, 3 will offer video news, live scores and SMS text alerts, accessible from a new Rugby Union home- page. (Read more in a press release.)

Again, we see networks taking advantage of sports events to promote wireless video services. The more popular the content, the easier getting people's attention on new available services. Let's just get ready for the European Football Championship this June...