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Interactive marketing and other great advertising ideas since 2003
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February 25, 2004
MSN goes wireless

Microsoft announced yesterday that it will soon start offering a feature allowing mobile phone users to access Hotmail and MSN Messenger while on the go. They're developing the technology with Openwave Systems. As explained on Reuters (via Yahoo!) Microsoft has been working on wireless software since a couple of years, targeting handset makers and operators as a high-end business tool, now they're taking a step in the B2C market. MSN is eventually trying to extend its brand on mobile phones looking for a personal and extremely direct relationship with its consumers.

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