In its case study presentation, iMediaconnection talks this week about Visa and its MSN minisite developed to target small-business owners. The site isn't flashy but, according to Visa, it's very effective in communicating the offer. The article is interesting also because it covers the theme of "co-branded" initiatives. Doug Fitzsimmons, Associate Creative Director, Tribal DDB Los Angeles , commented:
"Everybody wins with a strong co-branded site. The host gains content, the advertiser gains an audience. If it's done well, both strengthen their brands by association and added value for their customers."
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