Yesterday I told you about the DoubleClick online advertising awards. Today I tell you that Deep Focus has diffused a press release with interesting details concerning their award winning rich media campaign for Kill Bill vol. 1. Deep Focus' President Ian Schafer says:
""The KILL BILL campaign fortified the effects of massive amounts of television advertising by using high-impact online creative to not only prepare audiences for the enormous shock they were about to get in theaters, but to compel them to show up there and experience it in the key first weekend of release."
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