The 3G Newsroom dedicates an article today to mobile video services in Europe. They report the results of a recent report by The Yankee Group, If you read the title of the article you won't probably believe mobile video is a big deal at the moment not it will become it in the next year. But if you spend some time reading through the article you'll find the predictions actually talk about mobile video services during the next two to three years (I would rather say three to four). In 2007 the mobile video market in Western Europe will be worth almost �4 billion, less than 3 percent of all service revenue.
If you watch Tv ads at the moment in Italy you might have the impression we are living in a mobile video country. This is totally wrong. I had the chance to talk to Dario Betti, analyst at Ovum recently, and he confirmed my perception: mobile video isn't here yet. No matter if you're a user or a marketer: just don't believe what advertising in telling you :-)