Focus RH (in French) presents an extensive overview of Bunnyfoot Universality's recent report about pop-ups. In a qualitative research the behaviour of 36 internet users has been analysed in details, offering the following results:
- only in 2 percent of the cases the brand name appearing on the pop-up has been noticed
- 50 percent of pop-ups have been closed before loading was completed
- 35 percent of pop-ups have been completely ignored

I tell you one thing, if you find a way to defeat spam, I'll be more than happy to accept pop-ups appearing in every web site I visit...