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Interactive marketing and other great advertising ideas since 2003
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March 29, 2004
A Formula 1 challenge

"Lap of Honour" is a new race advergame created by Panlogic to promote The Daily Telegraph Formula 1 coverage. The game also encourages users to challenge friends through the Pro Fantasy Formula 1 site, aiming at generating a viral effect.
By: martina // Permalink // Comment(s):
Category(s): Advergames
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