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April 11, 2004
Pepsi gets richer

Pepsi has recently redesigned its Italian web site, refreshing its online brand image. At www.pepsi.it, users can now get to know Pepsi's testimonials, like Britney Spears and football player Francesco Totti, downloading pictures and desktop wallpapers. The web site also features Pepsi's latest tv spot and, of course, several information about the soft drinks.

Comments on this entry

Testimonials on soft drinks is a little silly. Pepsi and other bev manufacturers are better off sticking to celebrity endorsements.

Posted by: keith knutsson at April 27, 2004 04:01 PM

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