Renault has launched a limited edition "Kiss Cool" of its Twingo, promoting it in France with a micro-site and a multi-channel campaign. As explained on Le Journal du Net Renault has decided to use the Web in order to reach a target (25-35 years old) which is younger than the usual segment (25-50) for this model. The micro-site has been supported by an online campaign run on Yahoo! and Lycos France, as well as Tv spots and and advergame, which has attracted more than 18.000 users.

Happy with the results of this campaign which run during the winter, Renault is now setting up a similar promotion for it Clio.