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Interactive marketing and other great advertising ideas since 2003
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May 01, 2004
Baseball and wireless entertainment

In the United States, Major League Baseball's Oakland Athletics has launched an in-stadium mobile messaging application that allows fans to text vote and participate in live interactive contests during the A's three-game series against the Anaheim Angels. With the technology provided by NetInformer, During the games fans can use their mobile phones to answer trivia questions appearing on the mega screen. As explained in the press release, everyone who partecipates will receive a mobile coupon for a discount on their next ticket purchase, and a lucky fan will win four free tickets.

Comments on this entry

Martina, your website ROCKS! I'm a marketing student & ur stuff is extremely interesting + helpful! Keep'em rolling =)

Posted by: Sara D'amore at May 2, 2004 03:12 PM

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