A couple of months ago, IAB issued the guidelines for rich media formats developed by the "Rich Media Task Force". Now IAB has called for a feedback from the industry, asking marketers, agencies and publishers to fill in a form and share their opinions. To learn more about the initiative, go on MediaPost.

Martina,
Thanks for the heads up! However, your link to the IAB form does not work.

Posted by: Dana VanDen Heuvel at May 6, 2004 02:14 AM