European mobile carriers are investing a lot in ringback tones which are expected to boom this year. An article on New Media Age says UK operators have already issued guidelines to suppliers in order to receive the next "mobile gold" as soon as possible. Here in Italy I still haven't heard about it but I'm sure we will soon catch up.

The are a lot of players in the industry attracted by ringback tones, I mean, they are attracted by the revenue ringback tones are expected to generate. Music labels, in particular, are quickly discovering that mobile is the promised land that will save them from the mp3's curse.