According to the new 2004 IT Marketing Trends Study an estimated 45 percent of technology marketing budgets in 2004 will be spent online. Interviewed on Destination Crm, Mary Kelly, marketing director at Bitpipe (the company that carried out the research) said:
"Basically we've found a nice, solid shift to online marketing," says "I think the ability to optimize online campaigns and measure the results makes online lead-generation attractive to marketers."
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