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Interactive marketing and other great advertising ideas since 2003
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May 19, 2004
Troy's online promotion

Brad Pitt's latest movie, "Troy" is taking advantage of a massive online promotion. What is curious to note is the fact that the portals chosen to support the initiative differ from country to country. In the Uk, Warner Bros picked Yahoo! (see Revolution Magazine), while in Germany and in Italy the campaign is currently running on MSN (read Pubblicit� Italia).

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