3 announced the launch of a mobile content service with Gamer.tv to provide video reviews of the latest video games. 3G Newsroom reports that the video clips will be exclusively designed for use on 3's video mobiles and can be accessed through 'Today on 3', the interactive mobile news and entertainment channel.
Chris Noone, Director of Business Development, Gamer.tv commented:
"This service allows 3's customers to access timely and relevant games reviews when and where they need them, especially in-store when considering which computer game to buy. It puts the power to make informed decisions in the customer's hand, quite literally"
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