Adverblog: C2: low calories, high interactivity

adverblog: interactive marketing and other great advertising ideas

Interactive marketing and other great advertising ideas since 2003

home about advertise archives contributors submit a campaign

June 22, 2004

C2: low calories, high interactivity

Coca-Cola has started last week the promotion of its low-calorie, low-carbohydrate drink C2. Online advertising plays an important role in the marketing effort with several interactive units appearing on Yahoo! and MSN (streaming audio, sweepstakes and homepage takeovers).
Read more on AdWeek.

By: martina // Permalink // Comment(s):
Category(s): Online campaigns

Comments on this entry

Archives by category

* Advent Calendar

* Advertainment

* Advertising awards

* Ambient marketing

* Blogs, RSS & mktg

* Books reviews

* Branding online

* Ecommerce websites

* Email marketing

* Everything else

* Financial Services

* Guerilla marketing

* Integrated marketing

* Mobile advertising

* Mobile marketing

* Multichannel campaigns

* Offline advertising

* Offline marketing

* Online advertising

* Online campaigns

* Online competitions

* Online marketing

* Online video ads

* Outdoor advertising

* Podcasting & marketing

* Print advertising

* Research & numbers

* Retail marketing

* Social campaigns

* Social networking

* Telecoms & electronics

* Tv advertising

* Viral marketing

Archives by month

Subscribe to the feed

Inside Adverblog