The airline Alitalia is running an online advertising campaign in Italy to promote its electronic ticket service. The ads, created by IconMediaLab, show a cherry with a message basically saying "you can't get just one", aiming to be light and friendly. The campaign is planned on several economics related web sites and on the portal Excite (does it still exist??) in particular, and there will also be some keyword advertising on Google.

You can have a look at a banner in the renewed Adverblog's Watch section. powered by my friend Fris Idee.