Adverblog: "Impossible is nothing" worked

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July 06, 2004

"Impossible is nothing" worked

Yahoo! Italia together with Carat Interactive have investigated the results of the "Impossible is Nothing" campaign Adidas planned on the portal during last spring. According to Pubblicit� Italia (in Italian) the campaign awareness raised to 229% help the brand reposition itself towards the Italian Internet audience.

By: martina // Permalink // Comment(s):
Category(s): Research & numbers

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