Web-based and low-cost: these are the main characteristics of a new technology developed to allow inbound and outbound automated sms marketing campaigns within reach of more than 1 million Australian businesses. As explained in the press release setting up an SMS competition or auto-response marketing campaign only takes a few minutes. Using the web-based interface, the user is able to assign phone numbers, create multiple prizes, select the type of game, author response messages and enable privacy and spam-act compliance functionalities.