Warner Music Group announced a partnershipMobileway to become the first major music company in the U.S. to incorporate wireless branding into its CD packaging. As stated in the press release, using five digit codes (short-codes) that will be featured on CD packages, album posters, artist web sites and online banner ads, consumers in the U.S. will be able to directly access ringtones from WMG artists in one simple step from their mobile phones.
The service costs $1.99 for each polyphonic or monophonic ringtone and $2.49 per music tone and voice tone download.