V.Smile, an educational game console for young children will be promoted with a viral marketing campaign developed by Big Picture Interactive. A viral email campaign will target parents with children aged 3-5-year-old, inviting them to visit the microsite launch.vsmile.co.uk.
The campaign offers prizes including a family holiday worth �1000, a year's supply of 'Duracell' batteries, and family tickets to live UK events.
In the press release, Emily Nichols, Brand Manger at VTech, says:
"We wanted to move away from the more traditional marketing techniques with the launch of V.Smile to reflect the progressive product we are promoting."
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