Orange's customers in seven European countries are now able to access characters, images, film clips and music clips (true tones and ringtones) from the entire Star Wars saga as mobile content. There is a micro-site promoting the initiative. The site will also include exclusive give-aways and competitions, promoting usage of the new services and content. Throughout the 15-month partnership with Lucasfilm, Orange will also be able to use characters from the Star Wars films in Orange marketing.