British Airways has launched a new campaign to promote its online check-ins, pre-flight seat selection and flight information services. Revolution reports BA spends £5m on digital marketing. The new campaign, created by Agency.com, features three series of online ads named "Seat taken", "Signage" and "Plane".

About one month ago Agency.com launched an interactive campaign supporting British Airways’ “Best Sleep Guaranteesm". The goal of the online campaign (which is still running) was to build differentiation and preference for British Airways among business flyers as the 2004 travel season heats up. The ad units are appearing on Web sites including BusinessWeek.com, WallStreetJournal.com, and CNN.com. Portions of the ad buy are geo-targeted to reach consumers in key British Airways departure cities.