The launch of the new Opel Tigra TwinTop has been promoted in Switzerland with a multi-channel campaign created by Trio. The initiative has included an advergame and a smart MMS-based guerrilla marketing game to engage people around the country. People who signed up with their mobile received an SMS alert saying the new Tigra car was in town, the ones who were able to take a picture of it could then send an MMS to enter a competition and win a car.
To find out more about "Catch the Tigra" you can read the case study on Trio's site (opens a .pdf in French).