To become famous, all you need is a mobile camera phone.
Italian carrier Tim has launched an MMS based casting to discover new "movie talents". The competition is divided in two parts: users can text a 20 seconds video with an interpretation of their favourite movie character, getting the chance to win the participation in a movie. The other option is to send a picture, in this case the best one will win a photographic book by Claudio Porcarelli.
The initiative will be supported by a promotional tour around the main Italian cities.