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Interactive marketing and other great advertising ideas since 2003
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December 07, 2004
"Sin" to win

Mobile users are now turning to their phones to confess their worst sins... Virgin Mobile Bites presents a service called ‘Sin to Win’, in which customers are invited to send in their sins in order to relieve themselves of a guilty secret, and to be in with a chance to win prizes for the best confessions. As Response Source (via Textually) reports, the response to ‘Sin to Win’ service has been staggering; since Virgin Mobile Bites launched in August 2004, more than 10,000 people have used their mobiles to send in confessions, highlighting the desire for a high-tech solution to the guilt brought about by the deadly sins.

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