adverblog: interactive marketing and other great advertising ideas
Interactive marketing and other great advertising ideas since 2003
home   about   advertise   archives   contributors   submit a campaign

January 11, 2005
Yahoo! the Life Engine

Marketers listen up: Yahoo! targets specific online audiences like no other does (or, at least, this is what they say). Medipost says a new print and online campaign will target media buyers and marketers explaining the precision of Yahoo!'s advertising systems. The online campaign is dedicated to Yahoo! as a Life Engine. Developed by WPP's Soho Square it presents Yahoo! clients wearing t-shirts with specific ad-related messages.

1-sony_468x60_11k.gif

Comments on this entry


Archives by category

Archives by month
Subscribe to the feed

Subscribe with Bloglines

Add to netvibes

Add to Google Reader or Homepage

Subscribe in NewsGator Online

Inside Adverblog