Nokia will soon launch on the market a new technology which will allow listeners to send immediate feedback to radio stations. It will allow people to join competitions or send comments on played songs. The Financial Times (via FMWQB) reports the new technology lets stations send information directly to listeners' mobile phone screens during a song, ranging from a picture of the artist to polls asking the listener to rate the song. Replies are instantaneously sent back to the station.
Kiss FM in Finland and Virgin Radio in the Uk will be the first to experiment the technology.