Fort Lauderdale is running a multi-channel marketing campaign to attract tourists during the winter season. As The Sun Sentinel reports, last week a "Beach Mobile", a heated, glass-enclosed trailer with a palm tree, beach sand, lifeguard stand and two bathing suit-clad models was moving around New York, and more cities will be visited in the next weeks.
A part from the guerrilla marketing approach, print and tv are part of the mix, as well as the Internet with ads running on Weather.com, TheKnot.com and PlanetOut.com, and a sweepstake giving away a five-night stay.
The campaign just features the URL of the dedicated web site: Sunny.org.