Thanks to Igor, I've found out of Tigra's latest campaign launched in The Netherlands. Opel has presented an online viral commercial as a pre-launch for its Pan European TV campaign.
The new Tigra TwinTop is promoted in a funny way. A guy so hilarious about his new car starts to do crazy stuff all the way to the men's room. The commercial was produced by McCann Erickson and MRM Partners. DMC did the seeding of the pan-european campaign last September. The tracking is done with Viraltracker.
The commercial can be seen here: www.opel.nl/tigravideo