Play it safe it's the slogan used by eCOGRA in a campaign to communicate the benefits (?) of honest and hassle free online gambling. The campaign will run for the first quarter of 2005 featuring opt-in emailing, PR and banner advertising. As reported in the press release, the creative material has been designed to underline the independent nature of eCOGRA and to provide facts on why compliant casinos are safe and efficient.

Of course we might start a discussion on the concept of "benefits" of online gambling, but this blog isn't probably the right place to do it.