Mc Donald's moves into the US mobile arena offering ringtones, wallpapers and coupons to its clients. It will happen in restaurants in the Pacific NorthWest for a limited period of time. The Internet will also play a role in the campaign, with the site www.mobilestr33t.com featuting all the current give-away offers. Kim Bayer, McDonald's Northwest regional manager commented:
"This dynamic partnership provides local McDonald's in Oregon and SW Washington with a unique opportunity to reach out to its youth and offer them futuristic mobile options which can meet their needs. As a leader in the food industry, McDonald's continues to pave the way for young adults by offering them a variety of choices through mobile communications, which is so much a part of their world."
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