Should we call it "digital"? Or "interactive" sounds better? On Mediapost Cory Treffiletti tries to give a definition to the online marketing industry, looking at its recent evolution.
I would say interactive is the right term, because what we do (or, at least, what we try to do) with the Internet and mobile phones is to interact with customers. We're trying to build a 1to1 relationship taking advantage of the new means provided by the new media. ... then maybe I should say new media marketing :-?