Adobe has launched a new campaign to promote its Creative Suite 2. As reported in the press release the ad campaign aims to create a deeper, more emotional connection with graphic artists, designers and other creative professionals. It was developed by Goodby, Silverstein & Partners of San Francisco. Ads will appear on design publications like Archive, CMYK and Communication Arts and style magazines such as Wallpaper, Surface and Nylon, while online ads will go live on Adcritic.com, CommArts.com and Newstoday.com. Rich Silverstein, creative director and co-chairman of Goodby, Silverstein & Partners commented:
"Like our audience, we live, eat, sleep and breathe what creative professionals do on a daily basis, which allowed us to bring special insight and humor into the ads".