Great interactive marketing and advertising since 2003

An advergame for le TGV

on April 7, 2005 by martina comments
Given the excellent results obtained last year from an online campaign, TGV the ultra-fast French train, has decided to launch an online competition to support the special ticket prices they are currently offering. By playing online, users can win one year of free TGV tickets during the week-ends. The advergame, Grand Jeu TGV, is divided in four levels (all four kind of stupid), if the player completes them, he's allowed to enter the draw to win the free tickets. Ads supporting the campaign are currently running on the main French portals, including MSN France, where I found one of the slowest animation in the rich media history...

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