Ogilvy & Mather has created a multi-channel campaign to promote the "other side" of IBM and enhance the company's image which is currently very much focused on technology. IBM is opening to consulting and therefore is seriously working on branding with print, Tv and online ads. The call to action is to visit ibm.com/innovation where users can learn more about IBM's expertise and new way of thinking.
Read more about the campaign on ClickZ.