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April 21, 2005

Sony, the new Walkman is online

On April 11 Sony has launched an online campaign in Italy to promote its new Walkman. DailyNet (in Italian) reports online ads have been planned by MD International to go live on MTV, Lycos, Tiscali, Libero and Yahoo!. The campaign (creativity by Fallon) will last until the end of June and will see Sony investing in Italy about 200.000 Euros.

By: martina // Permalink // Comment(s):
Category(s): Online campaigns

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