In Belgium Barnes & Richardson developed last year an email marketing campaign for Havana Club, to promote the "Anejo Especial" Edition. As explained on Digimedia (in Dutch) 15.000 email messages were sent to people aged 24 to 35 living in Brussels. The email invited people to visit a dedicated web site and win a bottle of the new Rhum to be drunk with friends at local pubs. Over 4000 users took part to the competition.