Graphico is the agency behind the online preview of the BMW 3 Series. According to the agency, the site delivers a rich experience, presenting the cars in all its details with a very realistic perspective. The concept of "blood, sweat and tears" is an aspect of the web story created to introduce the car.
Unfortunately the link posted on Graphico's site (www.thenewbmw3series.co.uk) doesn't work yet.