Have a look at this funny commercial Rexona for Men has launched in The Netherlands. The full version of the Tv spot is available only online on Rexona.nl. A part from the fact the video is really funny, the cool thing about Rexona's marketing initiative is that the spot is promoted with a series of ads on influential Dutch blogs (i.e. Retecool).
Again, the idea we need to follow is: go where your target audience is. And if your target audience reads blogs, then advertise there.
The only thing I miss on the site is a "send to a friend" button. Since the video is nice, why should Rexona miss the opportunity to generate a little bit of viral effect?
[News via Marketingfacts.nl]
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