Nokia is promoting its 3230 model in Italy with an online marketing effort together with Lycos. The Lycos chat (which counts on 800.000 registered users) will be personalised with the Nokia's brand, and will promote in particular the "Street Stuff" tour which will present the 3230 smartphone around the country. Rich media ads and leaderboards as well as email marketing will be part of the campaign.

[News via Pubblicità Italia]