"Summer of Freedom" is the new digital campaign by Sony Playstation created by Greenroom Digital. As Julian Smith, analyst at Jupiter points out on his blog, innovation and integration are the main characteristics of the effort which is focusing on the video blogs idea.

Sony is currently selecting four bloggers who will post on the initiative's site their video ideas of freedom. Check the "About" section to learn how to submit your candidacy or just visit the site to see a good example of online marketing by a company that listens to its customers.